A digital marketer is someone responsible for using digital channels & platforms to generate leads, sell online and build brand awareness for a business. Employed or self-employed. True, however slightly light on detail and if we can only agree on one thing, the devil is always in the detail.
What you really need to know
Digital marketing is a service thus digital marketers are not created equal.
Some will be better at what they do than others etc.
Thinking otherwise is not a good idea and simply exhibits a lack of understanding on your behalf in what it entails to select a suitable digital partner and successfully market your business online.
Understanding what channels a digital marketer focuses on and what experience they have working in those channels is critical to identifying a suitable partner that best suits your digital marketing requirement(s).
Also often overlooked, you really do need to get along with them & they with you.
Yes, it really is a two-way street if the partnership is going to a successful one.
Key takeaways:
- Digital marketers are not created equal.
- They are not identical products so nothing is one-sized.
